반셀끝 operator introduces banselk space commerce service in South Korea
The operator of 반셀끝 expands from renovation information into furnishings with banselk, organized by room and product-specific purchasing conditions.
GOYANG, Republic of Korea — October 30, 2026 — 노피, the South Korean business led by CEO Julia Lee (이지애) and operator of renovation platform 반셀끝, has introduced a separate commerce service called banselk. The operator describes banselk as a premium space commerce service covering furniture, appliances and textiles. 반셀끝 remains the existing platform for construction-stage information, quotations and contractor selection; banselk extends that work into product selection after renovation.
The operator said the expansion draws on its founders' renovation experience. The two founders created 반셀끝 after renovating their home through a semi-DIY approach. The new service addresses subsequent decisions about furniture and household products, while organizing product information around living rooms, dining areas, studies, children's rooms and bedrooms.
The October 30, 2026 public catalog snapshot includes 13 brands and 29 products. The brands are 카레클린트, 밀라노리빙, 블루돌핀, 로갓(LOGOT), 공공공일(0001), 비아크(B.ARC), 리버노보(LiberNovo), 가라지가게, 다겸이가구, 커튼명장, 마스베드, 오브젝토 and 위드라이프. Products include sofas, tables, beds, storage furniture, ergonomic chairs, televisions, curtains, blinds and bedding. Room arrangements show products from different brands together to explain their sizes, materials and uses in a shared space.
Individual detail pages provide brand-disclosed materials, specifications, models, options, prices and purchase conditions, including delivery, installation, exchange and returns. Public listing of a brand or product is separate from a signed merchant agreement or the start of sales. The listing count does not uniformly confirm actual payment or delivery for every product. Accessories shown in images are distinguished from the actual product configuration.
The existing renovation platform was approximately three months into its formal launch, based on operator confirmation. As of October 29, 2026 at 19:10 Korea Standard Time, its cumulative transaction value on a confirmed-progress basis was KRW 1,364,162,750, approximately KRW 1.36 billion. This operating measure includes prelaunch records and is not an exact 90-day total from formal launch. Construction stages classified as confirmed to proceed were counted once, excluding administrator-linked projects and test companies, using contracts, agreements, quotations and applicable stage reference amounts. The measure is separate from company revenue and payments through the new commerce service.
In the operator's October 29 GA4 query, the existing renovation service and its previous official domain recorded 75,126 totalUsers from September 28 to October 27, 2026, up approximately 29.6% from 57,983 in the preceding August 29–September 27 period. Sessions totaled 100,113. The October 27 cutoff allowed for processing delays. These figures concern existing renovation-service usage, not signups, buyers or visitors of the new commerce service.
The operator said it plans to connect renovation information with space and product content, and to provide detailed product configurations and purchase conditions to support selection. Further service information is available at https://banselk.com/commerce.
Image: Official banselk launch key visual. AI-created space concept illustration, not an on-site photograph of a real shop or customer's home. Products, options and accessories shown are separate; the image does not establish an included product bundle.
Media Contact
Contact person: Julia Lee, CEO, 노피
Company: banselk (operated by 노피)
Phone: +82-10-8496-7352
Website: https://banselk.com/commerce