PRNow announced the launch of a white-label press release distribution platform for agencies and technology partners.
PRNow has introduced a white-label press release distribution platform that enables agencies, software providers, and resellers to deliver branded news distribution services through a private-label infrastructure with API support.
NEW YORK, Aug. 5, 2026 — PRNow today announced the availability of its white-label press release distribution platform, a new service developed for public relations agencies, digital marketing firms, software providers, and other organizations that manage press release distribution on behalf of clients.
The launch expands PRNow's distribution infrastructure by introducing a private-label environment that allows partners to submit and manage press releases using their own branding while utilizing PRNow's publishing network. The platform also provides branded reporting and workflow management tools intended for organizations handling multiple client campaigns.
The announcement comes as more agencies and software companies seek integrated communications tools that can be incorporated into existing client services. White-label technology has become increasingly common across software and digital marketing industries as businesses look to consolidate operational workflows while maintaining consistent brand experiences for customers.
According to PRNow, the new platform includes a reseller dashboard, API connectivity, branded campaign reports, and account management features designed to support organizations that distribute press releases at scale. The company said the platform can be used as a standalone service or integrated into existing applications through its API.
"The introduction of the white-label platform reflects continued demand from agencies and technology partners for infrastructure that can be incorporated into their existing services," a PRNow spokesperson said. "The objective was to provide a standardized distribution environment that supports branded client workflows while reducing the operational complexity associated with managing multiple distribution projects."
The white-label platform becomes part of PRNow's broader portfolio of communications services, which includes press release writing tools, online news distribution, campaign reporting, and media publishing solutions.
The platform is available immediately for organizations in supported markets, with access offered through PRNow's partner and reseller program.